Journal
Notes from the factory floor
Trends, spec sheets, and the unglamorous work of launching a lash brand that still looks the same at tray 10,000.
Brand · 2026-03-12 · 9 min
How to Start Your Own Lash Brand: A Factory-Side Guide
You don’t need a factory on day one. You need a position, a tight assortment, and a manufacturer who will still pick up the phone at tray 10,000.
Materials · 2026-02-20 · 6 min
Faux Mink vs Real Mink: What Brands Should Actually Sell
Vegan PBT is the wholesale default. Real mink is a liability for most retail and salon lines.
Packaging · 2026-01-18 · 7 min
Private Label Packaging Checklist
Dielines, bleed, tray clearance, and proof cycles — the packing list that keeps a launch on the calendar.